The annual mass gathering of rabid Star Wars fans known as Star Wars celebration, will not be taking place in it’s usual format due to COVID-19. Autographs will not be signed, no meet and greets with actors and actresses, nothing that has taken place for years will be enjoyed in person. However, Star Wars celebration merchandise will be available.
While it is a good marketing ploy by Disney, Star Wars fans are loyal and many will run right out and buy new Star Wars books, shirts, DVD’s, graphic novels and the list goes on and on.
While the current list of Star Wars celebration 2020 merchandise is limited to a few selects items, the list of things to buy is going to grow. Disney sent out news that more merchandise from that “Galaxy Far, Far Away” will be added in the coming weeks and months.
As I said it is a good marketing ploy, it is also a way to sooth over an upset fan base steaming from a by and large failed sequel trilogy. Star Wars fans are quick to forgive however they do not like to see the same mistake made over and over.
By offering fans an olive branch of sorts through merchandise, Disney is both trying to please fans as they wait for what is next in the way of Star Wars films and celebrating arguably the best Star Wars film still to this day, The Empire Strikes Back which turns 40 years old this year.
The limited (for now) Star Wars merchandise can be purchased now. Disney opened up the store early for those who want to get a head start.
There is hope that the convention will be able to take place next year if a vaccine for the virus is produced and shipped out. Until then, enjoy the content that can be purchased now and will be added to.